SEO Specialist · Web Developer · Lahore, Pakistan

FaranRana.

Results-driven SEO Specialist & Web Developer with 7+ years of combined experience. I grow organic traffic through technical SEO, content strategy, and white-hat link building while building fast, SEO-ready websites on WordPress and Shopify.

Technical SEO WordPress Shopify Ahrefs & SEMrush Core Web Vitals
Get in Touch View Work
Faran Rana – SEO Specialist
70% Organic Traffic Lift
7+
Years Experience
70%
Max Traffic Growth
9mo
Avg. to Results
100%
White-Hat Methods

Career

Experience

2022 – Present
Freelance & Contract
SEO

SEO Specialist / SEO Strategist

  • Conduct full SEO audits and resolve technical issues including crawl errors, indexing problems, and site performance bottlenecks.
  • Develop and execute SEO strategies to increase organic traffic, keyword rankings, and conversions.
  • Build high-quality USA-based backlinks through white-hat outreach, guest posting, and content partnerships.
  • Perform keyword research and competitor analysis to identify growth opportunities.
  • Monitor performance using GSC, GA, Ahrefs, and SEMrush and provide clear, honest reports.
  • Optimise WordPress and Shopify sites for SEO configuring Yoast/RankMath, improving site structure, fixing schema errors, and boosting page speed.
  • Improved Core Web Vitals and site health scores across all client sites.
📈 Increased organic traffic by 30–70% for multiple websites within 6–9 months.
Sep 2018 – Present
Amend Solutions
Web Dev

Senior Web Developer

  • Designed, developed, and maintained WordPress and Shopify websites with SEO-friendly architecture for clients across multiple industries.
  • Built and customised WordPress themes using PHP, HTML5, CSS3, JavaScript (jQuery), and the Genesis Framework.
  • Managed Shopify storefronts product setup, theme customisation, app integrations, and dashboard configuration for e-commerce clients.
  • Implemented on-page SEO best practices: metadata, internal linking, schema markup, canonical tags, and clean URL structures.
  • Ensured mobile-first, responsive design with cross-browser compatibility and fast load times.
  • Collaborated with SEO strategy team to ensure technical foundations support long-term organic growth.
Feb 2017 – Aug 2018
Jobs Treasure
SEO

Search Engine Optimization Strategist

  • Optimised websites for search engines through on-page and off-page SEO techniques.
  • Assisted with backlink research, keyword targeting, and ranking analysis.
  • Supported content optimisation and delivered regular SEO performance reports.
  • Worked with WordPress CMS to implement SEO improvements directly on client sites.

Expertise

Skills

SEO & Marketing
Technical SEO (Crawl, Indexing, Site Speed, Core Web Vitals)
On-Page & Content Optimisation
Keyword Research & Competitor Analysis
Google Search Console & Google Analytics
Ahrefs, SEMrush, Screaming Frog
Google Business Profile & Local SEO
SEO Audits & Strategy Development
Web Development & CMS
WordPress (Themes, Plugins, Yoast, RankMath)
Shopify (Store Setup, Theme Customisation, Dashboard)
HTML5, CSS3, JavaScript & jQuery
Genesis Framework
Schema Markup & Structured Data
Page Speed Optimisation & Core Web Vitals
Responsive & Mobile-First Design
WordPress Expert Shopify White-Hat SEO Link Building Yoast SEO RankMath WooCommerce cPanel / Hosting GTmetrix PageSpeed Insights

Academic

Education

B.Sc. in Information Technology
Superior University, Lahore · Web Development Track
Intermediate in Computer Science
Institute of Business & Languages

Credentials

Certifications

Google Analytics Certified
Search Engine Optimisation – Corvit Certification

Let's Talk

Get in Touch

Whether you need a full SEO audit, an organic growth strategy, a WordPress or Shopify website, or ongoing technical optimisation I'd love to hear about your project and help you rank and grow.

✉
Email faran@amendsolutionz.com
📞
Phone / WhatsApp +92 334 888 7282
📍
Location Lahore, Pakistan